When it comes to research some people have this reaction: "The laboratory animals that we test chemicals on are too small for the doses given." Also some people say that the FDA has approved so it must be safe. My question is why is something considered safe in the US and not in the UK? Are we, as citizens less valuable to the government of the United States or do we not care about our health or our kids health especially emotional and mental health?
I do not know when and how artificial colors got into prepared food market. I am guilty of serving my kids sugary and colorful drinks and got for them colorful cereal as well. As soon as I read about the ban of artificial food colors in the UK I have become very careful. The strange thing is that manufacturers are using colors where they are not even needed. Why does a box of cereal that is supposed to have chocolate and peanut butter use artificial red and blue? To make the chocolate flavored cereal look extra chocolaty?

Believe me, I do not like to see a child cry. I do not have any control on what is sold either. So what can I do when the end caps of shelves have colorful candy? I am suppose to be there to solve problems, handle complaints and make customers forget their problems. My conscience however tells me to warn moms to keep their kids away from artificial colors. Most of the time moms pay attention and listen carefully and thank me saying that they will look up and or read more about additives. However, one mom said that her kids are not sensitive to the artificial colors. More over, for her, getting a seventy-five percent deal on left over Valentine's Day treats coated with red and pink frosted with blue, purple and yellow crinkles was too good a deal to pass up.