My father used to say that my mother used to be a very stylish lady and she was. She used to wear beautiful sarees, beautiful jewelry, beautiful shoes, and always carried beautiful handbags. As our family grew bigger my parent's budget got rearranged several times. My mother would not buy new things, but we survived.
Dealing with vendors, discussing the slightest change in the shade of a piece of clothing, a zipper pull not being of the exact style or even the shape of the buttons not having the details it should, had turned me into one of those people. You know who I am talking about.Those people to whom style meant everything. I mean that was my job, checking and making sure that even baby clothes are perfect to the specifications of styles. Working for a better brand company I had to oblige by the rules. Now that I am working in customer service I am beginning to understand the very nature of our economy. I have understood that one of the culprits for our diminishing dollar is our health care cost. Little did I realize that it could be the struggle of keeping up with the joneses.
Today on Linkedin someone had asked a question about trends in retail. My answer was that customers have changed from endcap shoppers to need based shopper. This is true (except for my husband who picks up dog food, just because it was on the endcap, even though we don't have a dog any more.) This answer of mine was derived from the fact that some young people think that it is the duty of their parents to buy the best of everything for them. When all of the big brands were sold, a young lady told her mother (who was happy to pay two hundred dollars for an eight hundred dollar coat) that the second best will have to do. I think that my HR lady was right to put me in this job.